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Ebe Meitern-Vare

Independent Project & Innovation Partner Food, Health & Wellbeing

From early idea to practical outcome.

I help food, health and wellbeing teams turn early ideas into structured concepts, credible materials and practical delivery—from research and recipes to quality processes and project coordination. Based in Stockholm, working internationally and available for travel.

Stockholm-based · Working internationally · Available for travel

Introduction

Flexible support for ideas that need structure, substance and momentum.

Some projects need more than advice, but not necessarily another full-time employee. I can join your team for a focused assignment or work alongside you one day or a couple of hours per week—helping clarify the challenge, develop the idea, create the required materials and move the work towards a practical outcome.

Services

Strategy when you need it. Delivery where it matters.

Project & advisory support

01
  • Strategic sparring and fresh perspectives
  • Turning early ideas into structured concepts
  • Project planning and coordination
  • Business cases and decision materials
  • Workshops and action plans
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  • Fractional project support

Food & recipe concepts

02
  • Original recipe development
  • Gluten-free, dairy-free and plant-based alternatives
  • Higher-protein, lower-sugar and allergen-conscious concepts
  • Sustainable and food-waste-reducing recipes
  • Recipes featuring a client’s product
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  • Recipe collections for apps, campaigns and websites
  • Menu, meal and food-product concepts
  • Recipe testing, instructions and visual direction

Documents & processes

03
  • Project briefs and concept documents
  • SOPs and internal guidance
  • Quality and risk documentation
  • Process maps and responsibility matrices
  • Product specifications and supplier materials
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  • Training materials
  • KPI and reporting templates
  • Presentations and decision papers

Research & insights

04
  • Market and competitor research
  • Scientific literature and evidence reviews
  • Consumer and behavioural insights
  • User and stakeholder interviews
  • Thematic analysis
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  • Trend and opportunity mapping
  • Nordic partner and expert research
  • Translation of complex findings into practical recommendations

Product & user experience

05
  • User-journey reviews
  • Behaviour-change perspectives
  • Digital-health content and trust
  • Customer feedback analysis
  • AI-output quality and review processes
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  • Product and feature concepts
  • Onboarding and engagement ideas
  • Connecting scientific, product, quality and commercial perspectives

Partnerships, programmes & events

06
  • Programme and workshop concepts
  • Expert and speaker research
  • Partnership proposals
  • Nordic partner identification
  • Wellbeing-event content and briefing materials
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  • Sponsor or collaborator assessments
  • Participant research and feedback evaluation
  • Coordination of small programmes and activations
Hands developing a recipe with fresh seasonal ingredients

Example assignments

What could we work on together?

Illustrative possibilities—not presented as completed client projects.

  1. 01Develop a gluten-free recipe collection for a new food product
  2. 02Turn an early wellbeing idea into a structured project concept
  3. 03Review and improve product-quality documentation
  4. 04Research Nordic partners for a London wellness organisation
  5. 05Develop a quality-review process for AI-generated health content
  6. 06Analyse customer interviews and translate the findings into product recommendations
  7. 07Create programme themes and speaker briefs for a wellbeing event
  8. 08Develop sustainable recipes that prioritise ingredients at risk of being wasted
  9. 09Create practical SOPs, risk assessments or training materials for a growing company
  10. 10Support a cross-functional innovation project from initial idea to pilot

Engagement options

Ways to work together.

Choose a focused conversation, a defined project or flexible, ongoing support.

Sparring session

A useful next step.

A focused 15–30-minute conversation to explore an idea, challenge or project and identify the most valuable next steps.

Focused project

Clear scope. Tangible output.

A clearly defined assignment such as a concept, recipe collection, research project, evidence review, process improvement or documentation package.

Flexible, ongoing support

Regular support. Flexible scope. Real momentum.

Regular hands-on support over an agreed period—typically a few hours or one day per week—combining strategic advice with research, creation, coordination and delivery.

The duration and working rhythm are shaped around the project, team and intended outcomes.

Discuss a partnership

Each engagement is shaped around two or three agreed outcomes, so the scope remains flexible while the expected value and deliverables stay clear.

Pricing available following an initial conversation.

Project partnership

How a Project Partnership Works.

Strategic thinking and practical creation stay connected throughout the engagement.

01

Define

Understand the challenge, review existing materials and agree on the most valuable outcomes.

02

Develop

Research, create, coordinate, test and refine the work together with the relevant team.

03

Deliver and continue

Finalise the agreed outputs, present the recommendations and determine whether implementation, handover or continued support would be most useful.

Selected experience

Experience that connects disciplines.

  • MSc-level food technology and chemical engineering background
  • Psychology MSc studies
  • Experience in commercial quality, regulatory affairs and food safety
  • Former government and Codex Alimentarius experience
  • UX design training
  • Digital transformation, AI-tool and process-development experience
  • Founder experience in food and technology
  • Creative background in photography and visual communication

About Ebe

A multidisciplinary perspective.

My background connects food science and technology, quality and regulation with psychology, UX, digital innovation, entrepreneurship and creative practice.

This allows me to move between scientific detail, consumer understanding, creative concepts and practical implementation—bringing the right perspectives together around each project.

Location & availability

Based in Stockholm and working remotely with organisations internationally. Available for travel depending on the project.

Contact

Tell me what you’re working on.

You do not need to have the entire brief ready. Share the idea, challenge or unfinished project, and we can explore whether my experience could be useful.

Your enquiry is sent privately to Ebe. A confirmation copy is sent to your email address.

Privacy notice

Privacy

Contact-form privacy notice.

The form collects your name, organisation, email address and project details, plus any website, support needs or timeframe you choose to provide. This information is used only to receive, respond to and follow up on your enquiry.

Your submission is sent through the website’s secure email service to Ebe’s private inbox. A confirmation copy is also sent to the email address you provide. The website does not save submissions in its own database, although email copies remain in the relevant inboxes and the email service processes delivery.

Access is limited to Ebe and the services needed to deliver the emails. A fixed retention period has not yet been set. If you would like your information corrected or deleted, reply to your confirmation email or use this form and state that your message concerns privacy.

This notice will be reviewed if the form’s storage, recipients or handling change.